It’s not news that mobile was in demand this 2015 and that mobile applications have become part of our daily lives.
Users crave apps that deliver them convenience and give them a reason to come back. Those providers who don’t deliver this in their apps suffer as it is stated that approximately 80% of users abandon a product’s site if they’ve had a bad mobile experience. Although a seemingly simple, delivering these things in a mobile product is a complex process.
Fortunately insights into what makes a good app are constantly improving and the following are the latest key mobile trends every CMO should look out for in 2016.
Internet of Things (IoT) & Mobile App Integration
These days mobile apps serve multiple functions. Apps can make mobile devices function as scanners, flashlights, fitness coaches, cooking aids, health monitors - to mention a few. These devices transmit real time data that aid in areas from the classroom to the hospital, and have the potential to improve performance in these fields.
Although CES 2016 showed us that there are many of these IoT gadgets available, they are still in their infancy. Nevertheless, this tech can improve teaching, learning and living. How? As more of these devices become available, their prices will go down, more educational uses will be shared and integrated with class assignments, and the mobile device will act as a hub of scientific discovery. Apple's HealthKit is already an example of this occurrence.
Mobile e Commerce Applications
Although users have not quite embraced Apple Pay and electronic wallets, they have certainly taken a liking for mobile shopping.
Areas of mobile shopping that will gain more momentum this year will be the overlap between physical and online e commerce. Starbucks is a good example, for it’s mobile app has gained popularity thanks to the convenience it gives customers to place and pay orders ahead of time. Starbucks even has an Apple Watch app and is among the pioneers benefiting from this new device.
The cloud will gain popularity this year because of the ability that it gives users to access their files and data from various devices. Currently, the cloud is the safest it has ever been and agencies will opt to use it to streamline their development process, cut time, and costs.
This year, more companies will invest in enterprise apps and it is predicted that mobile application platforms that support the app development lifecycle will be well positioned to gain market mindshare. Apart from their functionality, enterprise apps will also gain popularity for their contribution to employee productivity
For example, thanks to the ability to have critical information on their mobile and tablet, sales personnel can look up critical information right before talking to a client, and managers can have better control over staff and workflow. Productivity which can then be tracked with enterprise apps through performance indicators.
Again, mobile apps are functioning as many tools. So as CES 2016 indicated, we should be prepared to see the rise of more interactive, dynamic, and data-driven mobile apps that incorporate sensory stimuli.
We have now reached a tipping point where technology and humans are physically merged together to create new processes, environments and apps in this relatively unprobed field that is already presenting many opportunities.
A Focus on User Experience (UX)
A focus on the mobile experience of the user (UX) is not only important to ensure that users have an engaging time while using your mobile app, but it is also important for businesses to distinguish themselves in the market.
The fact that 2015 helped us realize how valuable good UX design is for the mobile industry is why well established app developers and the designers on their team will continue to push out focused apps with few features 2016.
The following are the design trends predicted for mobile apps in 2016:
It is likely that diffused background will make waves in the world of mobile app design in the future. The clean simple style we associate with it works especially well on mobile devices.
Mobile apps with clear typography, clean interface, and visually pleasing aesthetics are popular with mobile users. Navicons and easy drop down sub menus or menus sliding out from the side of the screen will do better at gathering calls to action than garish or gaudy elements.
Context Aware Apps:
This is an element used in apps that identifies where the user is located and using the application. Such an app identifies different types of context such as location, identity, activity, and time. Having your mobile app determine where and at what time your clients are and adjust settings accordingly will do wonders to keep them engaged.
Large and Bold Fonts:
When done with taste, big and bold fonts make a mobile app memorable. There is a visual hierarchy in app design.
Simple Color Schemes:
This goes along with the themes of simplicity and clarity that mobile app users are seen to prefer.
Given the rise of color, large images and strong, clean fonts, designers will soon want to find a way to distinguish themselves. Innovative scrolling enables easy navigation for visitors and enhances the visual appeal of your mobile app.
This entails the integration of interactive elements to lure consumers with a powerful and creative visual story.
The birth of the Apple Watch has set designers on a race to create customized apps for these wearable devices. Navigation and in-app purchases are among the leading trends.
Pay attention to these trends. If you are still not convinced, pay attention to a recent study by Flurry, whose findings show that the average time that people spend on smartphones and tablets each day is 158 minutes. Out of these minutes, 127 are spent browsing mobile apps and only 31 minutes are dedicated to browsing or visiting websites.
Businesses that don’t provide their consumers with a pleasing mobile app will lose out on would-be consumers. Lolay is excited for what 2016 will bring the mobile world and to see which of these mobile trends will evolve and prevail.
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