It's interesting to see the trend of iOS apps that moved from a pure native experience to an HTML5 hybrid experience and are now moving back to a pure native experience. Case in point is that Facebook has finally admitted how buggy and poorly performing this exercise has been.
At Lolay we often get a first hand look at such bugs and performance issues with a hybrid experience. We often get asked to rewrite an HTML5 experience back to a native experience as the products are just not as fantastic for end users. Facebook is no exception, and we've often used the Facebook app as an example of what performance you can expect with a hybrid experience.
The number of issues we run into with hybrid experiences:
1. Too many applications try to replace the entire app logic with HTML5. They use the app as a shell rather than in key, strategic, critical places.
3. iOS WebView's have notoriously poor performance and Android is not significantly better on a year old device.
In all honesty, a hybrid application is not that bad, it's just that the HTML for a hybrid experience needs to be used as strategically and lightly as possible.
Some our best guidelines for such an experience:
3. Perform no animations, scrolling, or moving in the HTML itself. Keep that all native.
4. For any button actions or similar perform this as an in-app scheme (i.e. your-app://) that is handled natively.
Following these guidelines can lead to a successful hybrid application, although it can be challenging for an organization to think in a lightweight manner.