Mobile use is increasing and so is the user’s focus on their smartphone screen. At Lolay we are aware of this trend, and our software design and development teams are constantly refining the designs of our customer's software.
Generally, good User Interface/User Experience (UI/UX) Design doesn’t happen by accident, but results from planning, analysis, investment, and on-going improvement. As the mobile market dominance continues its growth, UX designers are being asked to interact more frequently with clients and are becoming more influential in tech.
Many elements go into UX Design. Designers have to strategically position a company’s brand, all while trying to make a product more intuitive, and provide a visceral connection between the end-user and the app.
“Making a solution so completely inevitable and obvious, so contrived and natural –it’s so hard!” – Jon Ives, Apple
Benefits of Good UX Design
It’s Tested by Numbers
Improving the user’s experience will increase the chance of them liking your product. Bottom line is that professionals focus on implementing best practices, the strategies proven to work.
Attempting to be unique does pay off, but perhaps not when deciding on the repositioning of your “Download Now” button. All good UX Design can be backed up by research and validated by statistics.
Although probably the last thing someone will think of when trying to reduce costs, operational costs and future complications can be cut by a clear UX design that facilitates the addition of future improvements and even reduces the development timeline.
Remember that a bad UX design ends up breaking in either technical and performance areas and that users can feel when a website or app is well-crafted. All important elements are in focus and there is little else.
Speeds Up Development
It’s invaluable to bring onboard a design team that knows what good UX design is because they will not only consider the end user, but also the clients needs and the capability of the developing team.
Setting the team up for success must be a priority for anybody entrusted with UX Design. UX Design is a type of middle-man between the client’s goals, the business model, and the development team.
Quick Tips & Resources for Your UX Design
By staying lean, you are not making your unique vision for the software more generic, instead you are speeding up development time by showing the team early snippets of the direction design is going towards.
After the foundational coding phase, the feasibility challenges in your proposed design will emerge and you will be grateful the design was lean to begin with. Collect feedback from the non-designers on your team as well.
For the prototype, focusing on critical components of the experience is essential. Pick the core user flow and prototype only those screens. Create your lean prototype with Adobe Creative Suite, PowerPoint, or with code, depending on the level of fidelity your client desires. After you finish these steps, get your prototype in front of the internal team and customers to collect feedback.
The sites Invision, and UXPin are alternative ways of making prototypes. The first is a collaboration and workflow tool that transforms static designs into interactive prototypes without the need of any code, and the second has drag and drop integration with Photoshop and Sketch.
Although it might be more effort to add interactive design features, it’s worth the investment if it means that you get to eliminate extra (cluttery) features from the screen. Be mindful of animations, sequences, and the bling you chose in this phase.
Other Useful Tools
Apart from Photoshop and Illustrator, these are must-have’s for anyone attempting UX design -- or design of any kind.
- Helps with color scheme with its interactive color wheel.
- Easily create color palettes and save them.
- The Adobe Color community forums make it truly useful for visual design tips.
- A simple tool that lets you generate realistic product screenshots.
- Perfect for when you want to present your latest design to a client elegantly.
- Supports screenshots of iOS, Microsoft, and Android products.
- Graphic design tool similar to Photoshop but intended for UI/UX Design.
- Allows you to export in PDF, JPG, and PNG.
- Can help with wire framing, visual design, and vector logos –- all in one!
- Mac app that exports assets from a Photoshop PSD.
- Expedites the slicing process out of Photoshop, painlessly.
- Be careful with properly labeling.
- Displays size and color accurate image previews on any iOS or Android device.
- Allows designers to preview canvases as they edit in real time.
- The viewability lets you test for better colors, fonts, text size, and more.
- Top diagram and wire framing tool.
- Helps you create multi page decks and extensive wire frames.
- Vector based graphics, duplicable master pages, icon/element pages, and exporting options.
- Powered by Cloud App, lets designers seamlessly share app and website mockups with clients.
- Elegantly framed inside of realistic device shells and a great tool when pitching or presenting.
- For transitions or subtle animation-ideas between each screen.
- The go-to tool for all anumations and motion graphics, it takes a little to figure out how to use it, but afterwards, there sky is the limit.
UX Design evolves and you must be caught up with the times if you wish to stay relevant. Lolay hopes you find the above tips and resources as useful as we have. Remember not to rush this part of the development process, for the ultimate return on investment from UX design is rewarding work and product success.
Present the users with the choices that matter –- predict by creating user flowcharts –- and let interactive design guide them to secondary features.
In an ideal world, you’ll be able to find a reliable, affordable, friendly developer with a knack for front-end design, who will take your Crayola or Paint-made wire frame and transform it into a beautiful, working app.
But such a thing will not happen, so you might have to find a designer who can create an elegant interface and a developer who writes an equally great code and make sure they collaborate well.
Or you can just locate an excellent mobile app development company with an impeccable track record for custom design, seamlessness, and timeliness.
When the user experience is so intuitive that it doesn’t seem to be designed at all, that’s what hints at a job well done, and the result of what was probably a challenging and thoughtful design process.
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