People become addicted to well-built products and that is why we all want to be masters when it comes to the experience design of our products. However, we must first master colors in order to design effective products.
In this quick reference, we break down the scientifically documented emotional effects of colors. Each color is different and knowing each color’s unique effect will allow you to make more strategic decisions when designing your mobile app or making choices about your brand.
Effects of the color blue
Is blue your favorite color? Ours too, and this is no surprise as blue elicits:
Trust, comfort, honesty, wisdom and loyalty.
The best design agencies know that blue is a color suited for almost any industry as seeing the color blue helps reduce tension and fear, as well as invoke order. Design agencies advise their clients to use blue to allow them to take advantage of its psychological effects. Those seeking to design a revolutionary product should avoid using blue.
Effects of the color red
Red is a color associated with power. The color red elicits:
Passion, importance, aggression, and energy.
Those seeking to call attention to their product or brand should use red carefully, as red can have an overwhelming effect if used too much in designs. Brighter shades of red display more energy, whereas darker shades of red portray power and elegance.
Effects of the color orange
Orange is a warm color that evokes the energy that red does, but without the aggressiveness. The color orange is not always the top choice for enterprise brands unless affordability and convenience is the message they want to convey. Orange elicits:
Playfulness, energy and denotes affordability.
Effects of the color yellow
Also a warm color, yellow elicits:
Energy, optimism, happiness.
Of the warm colors, yellow is special for its ability to evoke both anxiety and happiness. The brighter the shade of yellow, the more intensified are the feelings that yellow elicits. Yellow is particularly effective for point-of-sale messaging as it is proven to catch the eye quicker than any other color.
Light and soft yellows remind us of optimism and happiness whereas darker tones of gold inspire more serious and antique feelings.
Effects of the color green
Most people know that the color green is primarily associated with nature. Less commonly known is that green bridges the gap between cool colors and warm colors. Green elicits:
Feelings of growth, nature, stability, and endurance.
Those who wish to attribute to their brand or product feelings of stability and endurance would do well to use green. Additionally, green is an emotionally positive color (for it’s association to nature).
Effects of the color purple
Purple elicits a sense of royalty. Those who want their brand to elicit the feeling that it is high-end would do well to use this color.
Paler tones of purple, like lavender, have a nostalgic and sentimental feel.
Effects of the color pink
Pink is a color that has lately been used independently of gender. Pink now elicits:
Innocence and youth.
The intensity with which pink is used makes a big impact. Lighter tones of pink elicit feelings of nostalgia and are used virtually everywhere, so those wishing to stand out should avoid pale pinks as well.
Vibrant pinks elicit a sense of youthful energy and are used by those who want to appear trendy and call attention among the crowd.
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