Head in a cloud? Alphabet, Amazon, and Microsoft say keep it there

Many startups do all of their work on their phones and store it the cloud. Small companies are swiftly moving to the cloud whereas larger companies are taking more time to make this move as it takes longer to do the IT integration work.

Amit Singh, President of Google for Work, told Bloomberg this week  that both small companies and enterprises alike are moving in large waves to both the cloud and mobile. 

“Less than 1 percent of workloads are in the cloud, it’s a trillion dollar market,” says Singh. He also added that although the cloud business is in its initial states, it is actually larger than its core advertising business -- and that this is only the beginning. Singh also stated that the pricing of the Google Cloud service will go down even more over time.

At Lolay we entrust Google with our data, and Google may have a point in saying that their cloud is safer, for the security infrastructure and 24/7 live-surveillance that they offer are to be taken advantage of.

Tech Giants Profit from Cloud

Alphabet – Google’s parent, Amazon, Microsoft, IBM, Salesforce, and Box, all showed the benefits of cloud computing in their latest quarterly reports on October 22. These giants saw enormous increases in revenue thanks to the cloud business. Amazon’s Q3 report states that its sales and profit have gone up 23% and 118% respectively. Amazon’s plans of opening up a cluster of data centers in South Korea for its Cloud Unit were revealed and scheduled to open in early 2016. For its part, Alphabet’s Q3 report showed a sales increase of 15% and a profit increase of 41%.

Not all those with shares in the cloud business are doing well, however. IBM’s Q3 reports missed estimates, an unfortunate fact for a company whose sales have declined 14 quarters in a row. IBM and other companies whose legacy business does not lend itself to cloud computing are having a harder time making the switch to the cloud.

There is definitely room for newcomers in the cloud business as it is set to dramatically increase within the next few years, but it remains clear that Alphabet, Microsoft and Amazon have claimed an early stake for themselves in the cloud arena. Listed below are reasons why your business should finally make the switch to a cloud provider.

Use the Cloud

1. Safety

Surveys show that security concerns are the number one thing stopping organizations from considering cloud solutions. The reality is that while there are clearly risks involved with cloud computing, the security provided by reputable cloud vendors is likely to be much more trustworthy than the home-grown solutions of your company.

Sony’s email hack, the problems at the US office of Personnel Management and Target’s credit card breach are what remind us that keeping data on your premises does not guarantee security.  Remember that hackers take advantage of breaches in security and that these are far less likely in the cloud. Providers know better than their customers how to protect their systems and are continuously updating their applications.

2. Opportunity Cost

Compared with older IT systems, cloud computing is often cheaper and adds great flexibility for firms that need to install more computing capacity, for they no longer have to spend weeks adding new servers and installing software – they can update in a matter of minutes.

You could say that companies that refuse to adopt the cloud are paying an opportunity cost by delaying their transition to it. Stop wasting your money getting approval from your IT company.

3. Data Transition

So your data is still on-premise? Why would you move it all to the cloud for analysis?

Firstly, you are already moving data to and from outside environments. A lot of the information used in business analysis comes from outside your company, from suppliers and customers, third-party data feeds, and market benchmarks.

Solutions such as SAP HANA Smart Data Integration can help you move your internal data to the cloud efficiently for analysis either in batch or in real time.

Additionally, analytic environments are becoming increasingly hybrid, with the ability to query a mix of on-premise and cloud data. For example, SAP Cloud for Analytics lets you use cloud-based software to query internal data directly, without it leaving the organization.


Whatever your reasons for not wanting to yet adopt cloud analytics, remember that many other organizations are moving ahead and taking advantage of its technology. Cloud analytics will mean a new way of working but your time will be better spent helping your organization make the best use of available information instead of looking after the servers.

Bottom line is that the cloud will most likely be a big part of your future and cloud environments have many benefits. You owe it to yourself to take advantage of them when the time to develop and launch your product comes.

Contact us online today with any questions about cloud computing and mobile development or visit The Appmazing World of Lolay for more useful resources.